Challenge

How do we double the size of this 300 year old brand in 7 years?

The one thing

A mindset shift from tea-maker to modern wellness brand.

The Point

Full of Life

A core brand idea and newly defined purpose reframed Twinings from a tea maker to a brand that helps people to make the most of life. 

Impact

A new brand identity (both visual and verbal) was created to reflect a brand that is full of life. 

A social content strategy was developed to lead a complete overhaul of digital communications in-line with the new brand strategy. 

The brand purpose is embedded as a guide for all brand actions, from future product development to community events and ESG initiatives.